The BASF Coatings AG belongs to the internationally active Coatings division of the BASF Group.
In 2004, the division achieved global sales of around 2 billion euros. The Coatings section develops, produces and markets a high-quality range of innovative vehicle, industrial and automotive refinish coatings and decorative paints and also provides appropriate coating procedures.
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The MMCC facilitates efficient customer relationship management (CRM) which regulates and controls all the customer-related processes in a company.